Mapping out the opportunities and challenges for your brand . Defining the GAP between organizational and public brand perception.
Differentiation by creating an integrated brand platform and forming a strategic guideline for the brand positioning and management effort.
From strategy to execution – “living the brand.” Creating viable activations and detailed plans to let the brand come alive.
Postet: 24. June, 2014 av BITE
Does your firm have a why statement? This is not a description of what you do – but rather a statement concerning why you do what you do. This article underlines the importance of having such a statement, and communicating its meaning clearly. If your brand develops, communicates, and acts upon that statement, then your [...]Les mer »
Postet: 23. May, 2014 av BITE
In this insightful article Scott Brinker talks about his views on content marketing, and how the new wave of marketing apps can open up new ways for consumers to engage with useful or entertaining content. Article credits: VentureBeat by John Koetsier In the beginning, there was the word. Literally, just text on a web page. [...]Les mer »
Postet: 13. May, 2014 av BITE
By engaging your customers – through co-creation – your firm can experience tremendous growth in revenues and even love! This post provides some excellent examples of how some of the world’s most valued brands both engage and provide value to their customers. Article credits: The Business Journals by Jeff Fromm The key to winning over [...]Les mer »
BITE is a strategic and tactical brand management agency. We help our clients to find or redefine purpose, and take a stronger, clearer position in their market. We make them ZAG.
BITE focuses on holistic brand based leadership, strategic and sometimes radical brand activation. Working with us, means working together to achieve the desired result. Everything we do, is making sure your brand stays or gets on the road of the utmost possible success. Nationally or internationally. Internally or externally.
Read more about how we can enhance the value of your brand.