What are your brands unique opportunities and challenges? Defining the GAP between organizational and public brand perception.
Strategic differentiation by creating a concrete integrated Brand Platform and forming a tactical tool and strategic guideline for the brand positioning and management effort.
From strategy to execution! Creating viable activations and detailed plans to let the brand come alive. Living the brand.
Postet: 21. October, 2013 av BITE
Article credits: FORBES by Greg Satell It’s been nearly half a century since Philip Kotler first published his Principles of Marketing, which has defined the practice of millions of professionals worldwide ever since. It’s no stretch to say that before Kotler, there was no marketing What made Kotler different than what came before is that [...]Les mer »
Postet: 3. September, 2013 av BITE
If you don’t believe that the number one raison d’être for brands is to (profitably) help create a more sustainable, more ethical society – and that brands that ignore this imperative will regret it one day – then don’t read on. For the rest of us: this month we bring you a full Trend Briefing on how [...]Les mer »
Postet: 13. February, 2013 av BITE
Everybody wants to be cool. Even the geeks who have embraced their geekiness these days have done so because, frankly, that’s cool. (Thanks “Big Bang Theory.”) This goes for brands, too. Coolness comes in all forms these days. A brand doesn’t have to be the jock (Red Bull) or the prom queen (Coach handbags). No [...]Les mer »
We are a strategic and tactical brand management agency and help our clients to find or redefine purpose, and take a stronger, clearer position in their market.
We make them ZAG.
BITE focuses on holistic brand based leadership, strategic and sometimes radical brand activation. We are the creators of what we call: live brand management.
We believe in simplicity being the ultimate sophistication - a notion that is mirrored in everything we do.
Working with us, means working together to achieve the desired result. Everything we do, is making sure your brand stays or gets on the road of the utmost possible success. Nationally or internationally. Internally or externally.
We are thrilled you are here!
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